Latest Red Wall Voting Intention (22 October 2023)

October 25, 2023
R&WS Research Team
Approval Rating | Conservative Party | GB Politics | Keir Starmer | Labour Party | Levelling Up | Red Wall | Rishi Sunak | UK Elections | Voting Intention

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One of the critical questions for the next General Election in the United Kingdom will be whether the Conservative Party can hold onto the mostly northern, traditionally Labour voting constituencies that they won in 2019—often described, if somewhat inaccurately, as the Red Wall.1 Accordingly, we at Redfield and Wilton Strategies have taken up the challenge of regularly polling this cluster of politically salient constituencies.

In the forty ‘Red Wall’ seats that we poll, the Conservatives won all in 2019 but Hartlepool (which was won in a subsequent parliamentary by-election) with 46.7% of the vote to Labour’s 37.9%. Reform UK, previously known as the Brexit Party, came third in these seats with 6.5% of the vote.

Our latest Red Wall poll finds Labour leading the Conservatives by 16%, two points more than in our previous poll conducted one month ago. Altogether, the results of our poll (with changes from 23 September in parentheses) are as follows:

Labour 48% (+3) 
Conservative 32% (+1)
Liberal Democrat 7% (+1)
Reform UK 6% (-4)
Green 4% (-2)
Plaid Cymru 1% (–)
Other 2% (+1)

When those who say they do not know how they would vote in a General Election are included, the Labour Party leads by 14%. After weighting by likelihood to vote, 10% of the sample says they do not know how they would vote, including 8% of those who voted Conservative in December 2019 and 5% of those who voted Labour. 

Altogether, 87% of those who voted Labour in 2019 say they would vote Labour again, while 63% of those who voted Conservative say they would vote Conservative again.

Prime Minister Rishi Sunak’s approval rating in the Red Wall registers at -15% (-4). 30% (-3) of those in the Red Wall, including 50% (–) of 2019 Conservative voters, say they approve of Sunak’s performance. 45% (+1) of respondents disapprove. 

42% (+4) approve and 30% (-1) disapprove of Keir Starmer’s job performance since he became Leader of the Labour Party, giving him a net approval rating of +12%, up five points from last month, and his highest approval rating in these seats since mid-February

When asked which would be a better Prime Minister between Rishi Sunak and Keir Starmer, Starmer (42%, –) leads Sunak (33%, -3) by nine points. 26% (+4) say they don’t know. 

On policy delivery, respondents in the Red Wall are most likely to say they significantly (17%) or fairly (28%) trust the Conservative Party to deliver on the coronavirus pandemic. 43% also significantly or fairly trust the party to deliver on national security and defence.

By comparison, around half of Red Wall voters say they do not at all trust the Conservatives to deliver on ‘Levelling Up’ (51%), immigration (50%), or the NHS (49%).

With regard to the Labour Party, respondents are most likely to say they significantly (24%) or fairly (28%) trust Labour to deliver on the NHS. 50% of Red Wall voters also say the significantly or fairly trust Labour on education.

On the flipside, Labour is most likely to be not at all trusted on immigration (35%) and the economy (34%).

When the two parties are pitted against each other on the issues, Labour are more frequently trusted than the Conservatives on every policy issue listed except to respond to the crisis in Ukraine (on which they trail 27% to 29%) and to respond to the coronavirus pandemic (29% vs 30%).

Labour holds leads of more than 20 points over the Conservatives when voters are asked who they trust the most to support the NHS (43% to 19%), to tackle poverty (41% to 19%), to manage housing (40% to 19%), to invest in ‘left behind’ areas (40% to 19%), and to ‘level up’ the area in which they live (40% to 19%). 

Labour is also more trusted by Red Wall voters to handle immigration (32% to 23%) and to  manage the economy (36% to 28%).

Finally, on the cost-of-living crisis, 59% of members of the Red Wall public say no, the Government is not taking the right measures to address this crisis.

1 Prior to the 2019 General Election, the term ‘Red Wall’ originally pertained to a broader set of adjacent Labour-voting constituencies whose profile made them susceptible to being won by the Conservatives’ pro-Brexit platform. However, many of these constituencies were not ultimately won by the Conservative Party in 2019. Since then, the term ‘Red Wall’ has, in the media and elsewhere, interchangeably referred to both its original, broader definition and the traditionally Labour constituencies that the Conservatives won. For the purpose of this tracker polling, we refer to the post-2019 GE definition.

A full list of the constituencies polled can be found in the data tables.

To find out more information about this research contact our research team. Redfield & Wilton Strategies is a member of the British Polling Council and abides by its rules. Follow us on Twitter

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