Disclaimer
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This disclaimer governs your use of this website and of any research, data, or findings we publish or license. By using this website you accept it. If you do not accept it, please do not use the site.
About our research
Our findings are based on surveys of samples of a population. They are estimates, not counts. Every survey figure carries a margin of error, and the true value in the population may fall either side of the figure we report.
You should keep the following in mind whenever you read or rely on our numbers.
- Samples are not censuses. A result drawn from a sample of a few thousand people is an estimate of what a whole population thinks, and it comes with statistical uncertainty.
- Findings describe the moment they were taken. Public opinion moves. A figure from one wave of fieldwork does not tell you what people think today.
- Differences within the margin of error are not necessarily real. A movement of a point or two between waves may be noise rather than a change in opinion.
- Subgroup figures are less reliable than headline figures, because they rest on smaller samples.
- Wording and question order affect answers. This is why our tracker questions are held constant, and it is why comparing our figures to another organisation’s figures on a differently worded question can mislead.
We publish our methodology, including sample sizes, fieldwork dates, weighting, and question wording, so that anyone can judge the reliability of a figure for themselves. We would rather you did that than take a number on trust.
Not professional advice
Nothing on this website, and nothing in our research, constitutes investment, financial, legal, tax, or other professional advice, and none of it should be relied on as such. Our research is intended to inform decisions, not to make them. If you need professional advice, take it from a qualified professional who knows your circumstances.
Accuracy of this website
We take care to make this website accurate and current, but we do not warrant that it is complete, accurate, or up to date, and we may change it at any time without notice.
Links to other websites
Where we link to another website, we do so for convenience. We do not control those sites, we do not endorse them, and we are not responsible for their content or their privacy practices.
Intellectual property
The content of this website, and the research, data, analysis, and reports we produce, are owned by Redfield & Wilton Strategies Limited or licensed to us, and are protected by copyright and other intellectual property rights.
You may quote our published findings provided you attribute them to Redfield & Wilton Strategies and you do not misrepresent them. You may not republish our data in bulk, resell it, or present it as your own.
Access to licensed data through the Research Archive or the Client Portal is governed by the licence agreement between us and your organisation. That agreement, and not this page, sets out what you may do with the data.
Availability
We do not guarantee that this website or the Client Portal will be available without interruption. We may suspend, withdraw, or restrict access to any part of it for business or operational reasons.
Our liability
To the extent permitted by law, we exclude all conditions, warranties, and representations that might otherwise be implied into your use of this website.
We will not be liable for any loss of profit, loss of business, business interruption, or loss of business opportunity arising from your use of, or inability to use, this website, or from your reliance on any content on it.
Nothing in this disclaimer excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.
Governing law
This disclaimer, and any dispute arising out of it or out of your use of this website, is governed by the law of England and Wales, and is subject to the exclusive jurisdiction of the courts of England and Wales.
Contact
Redfield & Wilton Strategies Limited, 20 Garrett Street, London, EC1Y 0TW. Company number 12424541.