Our research spans diverse topics such as politics, economics, social trends, and consumer behaviour. We are globally known for our political polling, including surveys on voting intentions, approval ratings, and policy preferences.

Our clients include political campaigns, governments, corporations, media organizations, and NGOs that require reliable and actionable data.

While headquartered in London, we conduct research across the globe, providing insights into international markets and political landscapes.

We emphasize methodological transparency and accuracy and are members of the British Polling Council and the American Association of Public Opinion Research publishing detailed breakdowns of our polling methods, including sampling techniques and question design.

We don’t just deliver data; we also deliver strategic recommendations based on our findings, which can guide decision-making and communication strategies. Political and commercial campaigns, in particular, benefit from our expertise in targeting and messaging.

To date our research has appeared more than 4,000 times in 100 global publications and plays a major role in informing public discourse.