Brand Perception & Tracking
Understand how your brand is viewed over time, uncovering trends and insights to strengthen your position.
Opinion Research & Strategy
We find out what people think. And what to do about it.
A global leader in opinion research. Polling more than 3,000,000 people across the globe.
- 3,000,000+ People polled worldwide
- 4,000+ Media citations
- 100 Global publications
- London Headquartered, fielding globally
What We Do
01 Commercial Analysis
Competitor Analysis
Gain the edge with deep insights into your competitors’ strengths, weaknesses, and market strategies.
Consumer Profiling
Get to know your audience inside out with detailed consumer profiles to refine your messaging and drive engagement.
02 Polling
One-off Bespoke Polls
Commission a single poll on the question you actually need answered, to a nationally representative sample, with the full data tables delivered to you.
Speak to the team
Tracker Polling
Monitor long term trends on the issues that matter, wave after wave, with the question wording held constant so the series stays comparable over time. Six years of it, and you can license the archive.
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03 Campaign Management
Brand Management & Campaign Evolution
Adapt and thrive with tailored insights to refine your brand and evolve campaigns for maximum impact.
Strategic Insight & Advisory
Turn data into action with expert analysis and guidance to inform your strategy and drive success.
Stakeholder & Membership Research
Engage with stakeholders and members with insights that help build stronger relationships and align priorities.
The Research Archive
Get the product.
6 years of continuous tracker data, available to license. The same questions, wave after wave, to nationally representative samples since 2020.
Why Work With Us
We have established ourselves as a trusted source for understanding public sentiment and providing strategic insights to a diverse range of stakeholders.
Focus Areas
Our research spans diverse topics such as economics, social trends, and consumer behaviour, across established and emerging markets.
Clients
Our clients include corporations, consumer brands, trade bodies and NGOs that require reliable and actionable data.
Global Reach
While headquartered in London, we conduct research across the globe, providing insights into international markets and consumer landscapes.
Methodology
We emphasise methodological transparency and accuracy and are members of the American Association for Public Opinion Research’s Transparency Initiative, publishing detailed breakdowns of our methods, including sampling techniques and question design.
Data-Driven Strategy
We don’t just deliver data. We also deliver strategic recommendations based on our findings, which guide decision making and communication strategies.
Get in touch
Reach out to our team and learn more about how we can help you with your next poll, or how you can get access to our tracker data.